Oprah Winfrey’s speech at the Golden Globes was powerful and inspiring. But let’s take a look at the vocal delivery techniques she used to ensure her message was received loud and clear.
By Olivia MacDonnell, ConfidentSpeak
Naturally much will be discussed over the coming weeks about Oprah Winfrey’s speech at this year’s Golden Globes.
Her message to her audience was powerful, emotive, thought-provoking and inspiring.
But as a voice, communications and executive presence coach, I feel compelled to examine the importance of “how” she delivered her empowering message as much as the content of that message.
I’ve written before about Oprah’s exceptional speaking skills, in my blog “The Oprah Communications Manual in 8 Easy Steps“.
But specifically on her phenomenal Golden Globes performance, allow me to break down and analyse the vocal delivery techniques Oprah used to ensure her message was loud and clear.
These are delivery techniques that you too can take into your speeches and presentations.
1. Showing up Authentically is a Key Vocal Delivery Technique
There is no question with this speech, Oprah delivered her message with authenticity and honesty.
The reality is that any audience will connect and engage with people who are truly themselves. Yes, the content is emotive, but you really get a sense that she truly believes her message.
Once there is authenticity in your message, then strong vocal techniques will be easier to access.
When you deliver a business presentation, how authentic are you with your audience? Or do you drop into presenter mode? Because, so many do.
Ahead of your next presentation, consider these two questions carefully:
- What do you feel about your message to the audience?
- What do you want your audience to feel about your message?
“Feel?” I hear you ask!
Not what you want them to know and understand, but what you want them to FEEL.
Do you want them to feel excited, curious, frustrated, sad? Whatever that feeling is, you need to think carefully about it, as it needs to be conveyed in your vocal delivery.
2. Great use of timing. She combines pause and pace brilliantly.
The space between your thoughts can be as powerful as the thoughts themselves. She makes great use of pause throughout her speech.
With such strong words she understands her audience needs this time to process her message. Pause is used to strong dramatic effect also.
We can implement pauses to gain different effects.
When we pause before a word or phrase, it creates the classic tension/release.
If we pause after, it allows the audience a moment for the information to sink in.
As opposed to highlighting specific examples in this speech I would simply urge you to listen to the full ten minutes for her use of pause.
It requires bravery for any presenter to accept that silence. If we trust the pause we will hold a listener’s attention.
There is no question about this. It’s so compelling.
When we use pauses, we can also vary the pace of our delivery and the two go hand in hand.
Varying our pace and using the power of pause keeps the rhythm of our vocal delivery varied and keeps the ear from falling asleep.
You can hear throughout this speech she varies pace – for important statements, you’ll hear she slows right down to emphasise the importance of her words. You’ll hear increases the pace to create energy.
For your next presentation, accept the silence.
Try this useful Tempo Technique to engage your audience
- Speed up the tempo before you make that important point
- Then slow down to deliver it
It carries your listeners forward and then make them wait. It’s a classic tension/release at work. It takes practice, but it’s a very clever device, and it’s powerful.
(Example: Listen to 5.00-5.16 minutes in Oprah’s speech)
3. The Power of Your Consonants in Vocal Delivery
This is where the voice geek in me comes out!
They don’t get much airtime, but consonants can really work for us when we speak and they are used well in Oprah’s speech.
They can grab our listeners’ attention and hold onto it. I believe they give speech emphasis and intent. People often think that they need to speak louder to make their messages stand out, but this is not the case.
I think by Oprah focusing on her consonants she really drives home her message throughout. Any time you want to drive home a point, implant a thought, do it by giving more thought to the consonants in your words. They will make what you say more effective and dynamic.
Try this useful Consonant Technique to drive your message home.
Lengthen the consonants in the word or syllable you want to emphasise.
This creates the illusion of being louder by bringing everything to a halt while we wait for that word.
4. The Importance of Power words: What They Are, and How to Make Them Powerful
All words are not created equally.
When we speak we do not pronounce each and every word and syllable with the same importance.
It is so evident in Oprah’s speech.
If you want your audience to listen and engage then you need to understand
- What are power words, and
- How to give these power words the power!
Power words are the 1-3 words in each phase or sentence that absolutely reduce it down to its basic meaning.
They communicate the essence of what we are saying.
These words require more time more emphasis, more vocal importance, if they are to resonate with the audience.
But how does Oprah do this? And how do we do it?
First things first: like Oprah does, you need to be authentically communicating your message. To be really connected to and truly believe your message.
- Change of volume: Listen how Oprah either increases or decreases volume on specific power words
- Pitch variation: She changes the pitch on certain power words to highlight and bring importance to them—she makes them stand out
- Articulation: She will overly articulate certain consonants in the power words to bring the word out further—lest the audience forget!
- Change of pace: She tends to speed up and then slows down on her power words/phrases.
- Pause: She will pause before or after key power words
Try combinations of any of the above.
They are vital to a strong vocal delivery – that will be listened to and understood by your audience.
You can hear examples of Oprah using power words effectively throughout her speech, but skip to 8.00 mins and onwards for a series of great examples, such as:
- “ability to maintain hope for a brighter morning“
- “even during our darkest nights“
- “when that new day finally dawns”
- “the time when nobody has to say me too again”
5. Mastering the Skill of the “Clap Trap” is One of the Best Vocal Delivery Techniques
She doesn’t wait for the applause and she doesn’t wait for clapping to stop before she continues. Pausing and waiting for the audience to clap is a faux pas, it removes the sense of spontaneity. Carrying on with her message and refusing the applause implies that she is not expecting a clap, she is more focused on her message than herself. A speaker always needs to be more committed to the message than to accepting praise. This she does very well throughout her speech
Skip to minutes 2:22, 3:22 and 7:02 to see Oprah do this.
Be under no illusions, Oprah would most certainly have practiced and rehearsed this speech many times to refine her vocal delivery techniques.
It would have been a shame to have a great message delivered poorly. My message to you is that it’s not enough to have a strong message—your vocal delivery needs to support that importance of your message.
So, finally, record yourself when you’re preparing and practicing your words.
It is the only way you can hear exactly what you sound like and then you can make changes accordingly.
- Are your showing up authentically in your speech?
- Are you using pause and pace combined to engage your audience?
- How are you making your power words standout and be POWERFUL?
- Are you giving Consonants the importance they deserve?
- Finally, don’t fall into claptrap mistakes!
Here’s Oprah’s Full Speech
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ConfidentSpeak is a specialist S.T.E.M Communications & Coaching Consultancy based in Dublin, Ireland. We work with leading Irish and international companies and executives at home and abroad. Contact us for details on our range of corporate/private programmes for executives, sales teams and technical professionals.