Women in Sales Summit London 2019 – “Own Your Space” – Engage with Presence

Keep your audience engaged

6 Presentation Techniques You Can Learn From Comedians To Keep Your Audience Engaged

It can be difficult to keep your audience engaged during business presentations.   How do comedians keep their audiences engaged?   Some of us are naturally funny.  Others think that being funny is a gift from birth that only the chosen few are blessed with, and that the rest of us should stay far, far away from trying to make people laugh.  The fact is, being funny is a skill like anything else, like driving a car, learning a new language, or learning presentation techniques.

 

Comedians spend years crafting and honing their content and delivery, making them one of the few public speakers that clock up Malcolm Gladwell’s 10,000 hours that he says make a master.

 

Performers learn a lot the hard way. there’s just no other way to do it.  You can practice, practice, and practice until the cows come home but at the end of the day you have to get up in front of a real audience to test it out.

Here are a few interesting presentation techniques from the world of comedy to help speakers in the business world master the art of keeping audiences engaged.

Presentation techniques from the world of comedy

 

Rock It From The Start

Everyone knows that getting off to a good start sets the tone for the rest of your journey.  When you’re practicing your speech or presentation, the first 30 seconds will make or break you.

Psychologist Jennice Vilhauer does this effectively in her TEDTalk “Why you don’t get what you want…” If you don’t engage people and give them a reason to listen in the first 30 seconds, you’ll have a pretty tough time getting them back.  

A killer start to your presentation will set the tone for the rest of your talk and keep your audience engaged.  So practice this, hone it, and know it until you can do it in your sleep.

Know Your Timing

When you’re practicing, breakdown the sections of your content.  

  • First 30 seconds
  • Numbers of key areas
  • Stories
  • Wrap up
  • Takeaways

Time yourself so you know how long each takes and how much time the whole presentation will be and when in doubt, keep it short. you will keep your audience engaged, and they will thank you for it.

Don’t Wait To Work The Room – keep you audience engaged from the get go!

Comedians are clever at working the room.  They ‘cast’ someone in the audience so they have instant familiarity with the room.  Introduce yourself to people as they come into the room; don’t wait to find common ground with your audience until you start your talk.  

Break the ice with them from the outset, greet them as they come in, have a bit of banter with them.  You’ll automatically have back story with them when you start your presentation.

 

Warm Up First

All performers warm up and do something to get them in the ‘zone’ as TEDTalk presenter Julien Treasure talks about here.  Stretch your arms up over your head before you step onto the stage, take some deep breaths, loosen up your muscles or do some articulation exercises.  Whatever you do, do something.  This will help calm any nerves and also get your body and mind focused on the task at hand.

 

 

Self Critique

Whenever you get the chance to present or speak in front of an audience, always film or video yourself.  Always.  It’s so easy now to do it now with phones and tablets.  Get a friend or someone you know will be there to video you so you can watch it back and see exactly what you’re doing and sounding like.  Performers and comedians love this because it gives them instant feedback on everything they’re doing and how they are keeping audiences engaged.

 

Be Human

No one feels comfortable around people who seem like they’re perfect all the time.  We connect with people we trust, who feel familiar to us.  Really funny material comes from comedians who know it’s not necessarily about making people laugh; it’s about making people think, it’s about showing them that you know what it’s like to be human.  The audience finds something in you that resonates with them.  Comedian and writer Ricky Gervais talks brilliantly about this here.

 

 

As a public speaker, take heed of some of these techniques from comedians and see if they help in your performance.  Comedians face the toughest audiences in the world so they know what they’re talking about.  

Remember, good preparation and practice will pay off in dividends when it comes to getting up in front of an audience and delivering the goods.  

Great communicating is learned; no one is born a great speaker.

Remember that you’re a human being in a room full of human beings and every audience loves to see people succeed.

They want you to be great!  It makes their job of listening so much easier.

 

Contact us for details on how we can help you to engage your audiences and deliver memorable presentations

t – +353 1 9696056

e – info@confidentspeak.com

 

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Could The Simple Act Of ‘Stillness’ Be The Key To Achieving Executive Presence?

Stillness & Presence

Through out the years, we have supported many individuals across the corporate and private sector from all over Europe. We’ve trained C-Suite Personnel,  Business Executives, Sales Professionals, Scientist, Engineers, Legal and Medical Professionals, and one topic that comes up over and over again is ‘Executive Presence’ and how to achieve it.

Understanding The Power Of Presence

Let me share with you an insight I had some time ago, which might help you to understand and build on your own Presence

I try to go for run most days and one of the routes I have enjoyed most over the years, is the lovely Phoenix Park here in Dublin. One day, along my route, I came face to face with a large herd of deer. They were all standing very still, regarding my presence with quiet curiosity.

What struck  me most at the time, was their immense stillness. The deer possessed such calmness and a phenomenal sense of ease and yet, they were also completely alert, ready to flee at any sign of danger.

I stood looking at them for what seemed like an age, transfixed and drawn by something – their amazing ‘Presence’

Achieving Executive Presence

An audience is always connected to a speaker who communicates in a relaxed and calm way, but just like a wild deer, a speaker always needs be alert to the audience. So if building your executive presence is something on your mind, try this simple technique – stop moving, stay grounded and still!

 

The Art of Stillness Builds Executive Presence

Moving around may help you to calm nerves or to feel at ease but it can be very distracting for your audience. Instead, try to find an ease within yourself to simply stand still and be present. By just following this technique, not only will you build your presence in front of your audience, you will also connect in a stronger and more authentic way

 

Stillness is a simple, yet powerful technique to build presence”

 

 

Remember this; as a speaker, you have the ability to instil any emotion in your audience.

If you are agitated or stressed then your audience will also be agitated and stressed. If you are at ease and physically relaxed and grounded, then your listeners will also be at ease and guess what…they will also be more open to listening, and building that all important connection with you. You will have achieved ‘presence’!

Sometimes we just need to demystify things and go back to basics when it comes to communication! So next time you are rehearsing your presentation, try this technique to achieve Executive Presence.

Cicero’ s 5 Canons Of A Great Speech Still Relevant? Try Them To Help Banish Presentation Nerves

Great speechMark Twain once said ‘There are two kinds of speakers in the world:  Those who get nervous and those who are liars..’ And he wouldn’t be far off.  Everyone gets a dose of presentation nerves, some just hide it better than others!   Even the greatest orator in history Marcus Tullius Cicero once ran from the forum where he was set to speak because he was terrified with nerves.  

 

TED coaches, CEO’s of Fortune 500 companies, even presidents get nervous.  But the trick is to look and sound cool, calm, and collected even when you’re not feeling the love.  

 

Cicero knew that you have to “fake it ‘till you make it”, but it’s actually more than that; it’s fake it until you become it.  Unless you’re soaked in sweat and physically unable to speak, audiences don’t know what you don’t tell them.  

 

The ancient Romans and Greeks invented this kind of thinking; they called the art of oratory actio as in ‘acting’.  A speaker is an actor, and the best actors are the ones who are most truthful, convincing, and authentic on stage.

 

These ancient orators also knew about nerves and that they can be an important part of pumping up your energy before you go on, and, if managed properly, you can channel that energy to give your performance passion, charisma, and memorability.

 

People won’t be able to take their eyes off you and they may not even know why.  Here’s Cicero’s 5 Cannons and how they can help you knock it out of the park even when you’re feeling like you can’t even suit up to bat.

 

The 5 Canons

Cicero, that great orator, came up with five aspects of giving a great speech or ‘Canons’.  There’s no substitute to combat presentation nerves than being well prepared and he was the king of relentless preparation and practice, as he was taught by his Greek tutors.

 

Cicero’s canons are thus:

Invention, Style, Memory, Arrangement, Delivery.

 

1. Invention:  The Hook

This is the nugget of what you want to say.  It’s the distilled essence of what your speech or presentation is all about and why people should listen.  

It’s usually around 40 words or less and about 12 seconds, roughly the length of a human breath, and it is one sentence.  But that’s it!  

Brevity is beauty.  Keep it simple and keep it short and audiences will love you for it.

 

2. Arrangement:  Road Map The Journey Of A Presentation

Before you open PowerPoint, sit down and map out your story. Every speech or presentation is a story that has a beginning, middle, and end, and once you’ve got that clear, it’s time to open PowerPoint and see what you need to support and illustrate your message that will add colour, texture, and memorability.  

Story first, PowerPoint after. This will ensure you are clear in your journey and will help you avoid using PowerPoint as a report or crutch.

 

3. Style:  Channel Your Inner Obama

Everybody has their own style and in order to develop that style, watch as many people as you can give presentations and speeches.  What are they doing well? Using pace, pause, pitch, volume?

Observe what they’re doing that works and, equally importantly, what doesn’t.  Steal from the best and leave the rest.  As you practice and video yourself, you’ll begin to discover and develop your own style.

No two speakers are the same so don’t worry about being like someone else.  Remember, it’s about being the best YOU, not becoming someone else.

Great sources are Youtube, TEDtalks, and people at your own company or place of work.

 

 

4. Memory:  Build Your Palace! It Helps Reduce Presentation Nerves

Presentation nerves are often brought on by that fear of forgetting. Mnemonics is the learning of techniques to aid in human memory.  A mnemonic device could be an acronym or image that helps you to associate information and recall it more efficiently.

 The Roman orators often used the image of a palace or great house with many rooms where they attributed sections of their speeches to different rooms in order to remember the information better.  

 

5. Delivery:  Bring It On, Superman

After you do your warm up (and everybody does something), the last thing you do is stand with your feet wide apart and hands on hips a la Superman/Wonder Woman and smile (master of all your survey)

It will help banish those presentation nerves and give you a sense of expansion, positivity, and being grounded.  

Then, picture your audience and send out a thought of generosity, ‘I love you guys!’ and make it all about them, not you.  

So take it from the guys who started it all and use the five canons and take heed of Cicero;

‘Whatever you do, do it with all your might.’

 

It’s all there for the taking so practice, practice, practice and give it your best shot.  The worst thing that can happen is you try and fail, so try and fail again, and then try again.

 

 As Samuel Beckett said;

‘Ever tried. Ever failed.  No matter. Try again. Fail again. Fail better.’

 

“ConfidentSpeak is a Voice and Communications consultancy based in Dublin, Ireland. We have worked with leading Irish and international companies and executives. Contact us for details on our range of  corporate/private programmes for executives, sales teams and technical professionals.”

info@confidentspeak.com

www.confidentspeak.com

☎ +35319696056

 

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physical presence

Trust Your Body: Physical Presence Is Key To Great Communication

physical presence

We’ve all felt that surge of panic or anxiety when standing up in front of a group of people, about to talk. Your body is smart, it reacts to stress, panic, or fear and tells you that something is way out of your normal, daily realm of existence. So how do we turn this around so that what the audience see is a composed presenter oozing  physical presence;

‘Yikes, I am not in Kansas anymore’ 

Public speaking – like physical training and sport – requires training and practice; You need to put in the time if you want to take advantage of those speaking  opportunities when they come up and really knock it out of the park so you get the result you want.  

So where to start? The answer lies in our Physical Presence

Our physical presence is one big piece of the presentation skills puzzle. Combined with vocal presence, it helps establish an emotional connection with the audience along with the words we say. In this, our first of two Amy Cuddy TED Talks, Amy speaks about the impact our body language has on our chances for success.

Listen To Your Gut

We’ve all been guided by our ‘gut instinct’ at some point and with good reason. Our bodies are intricately and acutely sensitive to how we react to the outside world. The brain and gut are connected by an extensive network of Neurons and a highway of chemicals and hormones that constantly provide feedback.  

Most of the time we make decisions from our brain, our intellect, and forget about what the ‘other brain’- our gut, is telling us.  Have you ever felt ‘butterflies’ in your stomach?  The ones you might feel when you’re in the first stages of  love or attraction?  We feel the same butterflies when we’re nervous of a talk we’re about to give.  So the next time you’re stuck when you’re preparing a presentation, ask yourself, ‘What do I really want to talk about? What is my gut saying?’.

What Do You Want Them To Feel?

The impact of non-verbal messages are much stronger than words because the audience remembers them more and for longer.  So, ask yourself what you’ve seen recently that made a speaker memorable?  Was it the words they said or how they made you feel?  Remember, what you feel up there as a presenter is what the audience gets.  It’s like a mirror: What you feel, they feel.  If you want the audience to feel excited, then find a way to manifest that in your own body.  If it’s happy, then embody happiness.

Fake It Till You Become It

We’ve all heard the old adage ‘Fake it till you make it’, but it’s actually ‘Fake it till you become it’.  Amy Cuddy did another TED Talk about physical indicators and gives scientific evidence supporting the theory that what we do physically effects how we feel.  For example, smiling instantly makes us feel better.  Even if it’s a fake smile manufactured by holding a pen between our teeth, we still get a release of positive energy.  On the other side, slouching can make us feel defeated or depressed. Standing in a grounded, aligned posture with shoulders relaxed, feet hip width apart, and chest open elicits feelings of confidence and positivity and you will immediately exude physical presence

 

 

See It And Feel It

Michael Phelps won a gold medal at the Beijing Olympics because he was able to complete his heat without being able to see.  His goggles filled up with water and he couldn’t see where he was going but because he had visualised that race over and over beforehand, he knew every stroke before he even got into the pool.  This helped him be prepared for anything and when he couldn’t see, he didn’t panic.  

In your preparation for a speech or presentation, sit down and breathe, close your eyes and see yourself giving your presentation See the room, feel where you’re going to move and when. See yourself smiling, see the audience. Go through every move so that when you actually present or go into the meeting, the situation is already familiar.

 

Prepare For Your Worst Case Scenario

This is a great one for dealing with nerves as well.  Think of your worst case scenario, ie. losing your place or not remembering what comes next. Imagine it happening, and list the things you can do to deal with that situation.  This way, if you feel prepared and can deal with the worst thing that could happen, then you be ready to handle anything else that comes along as well.  Remember, it’s okay to make a mistake! It won’t effect your physical presence, in fact audiences are known to respond well to vulnerability. Itt makes you seem more human and helps them to connect with you. 

 

Don’t wait until you step into the room for that high stakes meeting to prepare and put skills and techniques into place.  Implement small changes beforehand and as you practice and prepare and you’ll reap the benefits tenfold. You’ll establish physical presence from the offset, be more able to connect with your audience, share your ideas, and get the results you want.

 

“ConfidentSpeak is a Voice and Communications consultancy based in Dublin, Ireland. We have worked with leading Irish and international companies and executives. Contact us for details on our range of  corporate/private voice and communications programmes for executives, sales teams and technical professionals.”

info@confidentspeak.com

www.confidentspeak.com

☎ +35319696056

 

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Why breathing is important for presentations

Five Reasons Breathing Is The Number 1 Tool For Great Communication

When was the last time you thought about your breathing? This morning? Yesterday? How about “Not at all”? Well, if you’re like most people the answer is most likely the latter:  Not at all. If you’re keen to learn some techniques for great communication, here are five tips on breathing correctly to optimise your speaking, performance and leadership.

By Olivia MacDonnell, ConfidentSpeak

Breathing correctly is the most important thing for great communication

First off, if you don’t typically focus on breathing, don’t beat yourself up.

After all, it’s a pretty normal thing, because breathing is something our bodies do by themselves. It’s an involuntary function so whether or not we think about it, it happens anyway.

But I’m here to tell you that breathing is the number one tool for great communication, and spending the time to create good breathing habits and awareness will pay off in huge dividends in your meetings, speeches, and presentations.

Breathing is Vital for Great Communication

When it comes to your effectiveness as a speaker and communicator, good deep diaphragmatic breathing is your best friend.

Breathing is the one thing that voice coaches always, always, always bang on about!

We’re always trying to find new ways of telling you how important it is and what the benefits are of good, deep, diaphragmatic breathing.

And we tell you this with good reason.

Just look at the number of people who are taking yoga classes these days—it’s a revolution in mindfulness and deep breathing technique.

So What is Correct Breathing Anyway?

When you breathe from your belly, your lungs are expanding to their full capacity and the diaphragm, that dome shaped muscle at the bottom of your rib cage, moves down to allow the lungs to expand, and your belly moves out as a result.

Diaphragmatic breathing is a fancy term for breathing deeply from your belly, not high in your upper chest where your lungs are the smallest. Children breathe deeply and correctly from the womb, they don’t need to be taught.  It’s completely instinctual.

So if we know how to do it, then why don’t we do it?!

Typically, life happens!

We start dealing with fears and insecurities and this often manifests itself as tension in the body, resulting in shallower breathing.

As a result, we have to re-learn how to breathe naturally.

It is quite simple, but is it easy?

Actually, to do it effectively it takes practice.

Check out this video.

So why bother learning to breathe deeply and more naturally? What are the benefits of breathing correctly when it comes to speaking and presenting?

Actually, there are quite a few. Simple dedication to practising breathing correctly can ensure that you have great communication skills.

Breathing for Great Communication, 1: It’s Premium Fuel

Your voice needs fuel to perform at its best and breath is that fuel.

It supports the sound and helps to protect your voice from harm.

When you breathe deeply from the belly, you’re getting a bigger, higher quality of breath to fuel your vocal sound.

Breathing for Great Communication, 2: Think Clearly

Your brain needs fuel to run at its best too.

Good, deep breathing helps to get oxygen to the brain and supports clear thinking, so when you feel like you’re freezing or panicking because you can’t remember what comes next in your speech or presentation, take a moment to pause and breathe.

It gives you a moment to clear your head and remember the next thought.

Breathing for Great Communication, 3: Obey The Speed Limit

When we take time to pause and breathe, we automatically slow down our delivery.

Everyone, without exception, can afford to slow down. A good delivery pace gives both you and the audience time to breathe and process information.

What’s good for the goose is good for the gander!

Breathing for Great Communication, 4: Keep It Grounded

Breathing down in your belly, or ‘chi’ centre – as it’s referred to in martial arts – helps to centre your energy and gives you a sense of being grounded and balanced.  When your energy is more grounded and balanced, you are able to be more present in the moment. Being more present in the moment means being more connected to our audience.

Breathing for Great Communication, 5: Fight Or Flight

Getting nervous is largely due to irrational fears and that ancient ‘fight or flight’ part of our brain that kicks in to save us from a situation that our brain perceive as threatening, ie. getting up in front of a bunch of people and speaking.  Conscious, deep breathing, tricks the brain into calming down. It sends the rest of your body the message that everything’s ok and there’s no need to panic.

Our bodies already know how to breathe properly; we’re just reawakening the muscle memory that becomes lost over many years of bad habits.

I could talk about the theories behind good breathing technique and the benefits from practicing it until the cows come home. Learning a few simple techniques and practicing them on a consistent basis is the only way to truly experience the treasure trove of benefits that good, centred breathing can bring to you as a speaker and communicator.

Small Changes Reap Huge Benefits

So, tomorrow when you’re going through your day just take a moment every now and then and check in with yourself;

Am I holding my breath?

Am I breathing?

And take a few deep breaths.

A wise man once told me:

Life is like breathing. If you try and hold it, you’ll lose it. But if you’re aware and let it come and go, you’ll always be connected to it.

When we are breathing we are more present in the moment. The more present we are, the more effective we are as communicators because we are able to connect more fully with our audience.

So start breathing. The results—such as great communication!—might surprise you!

About ConfidentSpeak

ConfidentSpeak is a Voice and Communications consultancy based in Dublin, Ireland.

We offer a range of voice and communications programmes for executives, sales teams and technical professionals. Our packages are tailored for both individual and corporate level. We work with leading Irish and international companies and executives

Contact us for details by filling out this form, or call or email us via the details below.

Telephone:- +353 1 9696056

Email: info@confidentspeak.com

Final Word from Max Strom

Watch this TEDx talk by Max Strom for even more

Read More

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The Real King's Speech Techniques for Breathing and Speaking

The Real King’s Speech Techniques: What You Can Learn About Breath and Speaking

The movie The King’s Speech won so many awards and so many admirers when it arrived in cinemas. But what can you learn about speaking from the real King’s Speech techniques? Read on for more.

By Olivia MacDonnell, ConfidentSpeak

The Real King's Speech techniques for breathing and speaking

A few years back I watched a documentary, which looked at the true story behind one of my favourite movies, The King’s Speech.

Winner of a host of awards, the critically acclaimed The King’s Speech highlights the inspiring story of Prince Albert (later to become King George VI) struggle to overcome his crippling stammer.

Prince Albert suffered with a nervous stammer from childhood and prior to his succession to the throne, his wife Elizabeth, sought the help of Lionel Logue, an Australian Speech Therapist practicing in London.

Albert was at first rather reluctant, but he began seeing Logue and partaking in his then perceived, unorthodox training, and his speech, gradually, improved.

Logue and the Prince (and later King) maintained a strong bond and Logue was present in the room to provide support for the King’s important wartime address to the British people in September 1939.

 

I remember that it stuck me at the time (and this was very evident from the documentary I watched) how vital was the importance of correct breathing in helping “Bertie” to overcome his stammer.

When he had control of his stammer he was described as having gravitas, with a slow paced, clear and articulate style.

As a voice coach, the importance of breathing is a constant focus of my training in helping to establish composure and confidence.

Five Important Points About Breath from the Real King’s Speech Techniques:

1. Awareness: Breath = Voice, so make sure that you are aware of your breathing.

2. Support: Breath is your key support for the voice.

3. Warm up: Always warm up first and make sure you are breathing deeply to support the sound. (Read this article on warming up your voice for every talk, speech or presentation.)

4. Breathe correctly: Breathe properly and into the centre of your body, and not your chest. (Read here for more on breathing properly)

5. Take a moment: Take the time to relax the body, and to concentrate on breathing.

Read More About the Importance of Breathing for Great Communications

Read our in-depth blog on the importance of breathing correctly for great public speaking here.

About ConfidentSpeak

ConfidentSpeak is a Voice and Communications consultancy based in Dublin, Ireland.

We offer a range of voice and communications programmes for executives, sales teams and technical professionals. Our packages are tailored for both individual and corporate level. We work with leading Irish and international companies and executives

Contact us for details by filling out this form, or call or email us via the details below.

Telephone:- +353 1 9696056

Email: info@confidentspeak.com

King George’s speech from September 3rd 1939

Why not take a moment to listen to Bertie himself in action.

Confident communicaton

Be a Master Communicator Like Conor McGregor, In Six Easy Steps

Confident or arrogant? Charismatic or vulgar? Inspirational or embarrassing? Whatever your feelings about Conor McGregor, the Irish combat fighter is without doubt a top-class communicator. But what makes him so? With millions of fans hanging on his every word, it has to be worth exploring further. Here are six things Conor McGregor does right when he gets in front of an audience.

By Olivia MacDonnell, ConfidentSpeak

Conor McGregor The Ultimate Communicator

I was in my hairdressers a few years ago, having the “holiday conversation”.

You know the one? Where did you go, where did she go, etc.

So she told me she was just back from Vegas, where she was supporting her friend Conor McGregor at a boxing event. Back then I had no idea who he was, so she explained.

A few years later, and Conor McGregor is probably Ireland’s biggest export! He has made world success, riches, fame and power (and one hell of a swagger).

There is no question he is hugely successful at what he does for a living – although I’m still not sure exactly what that is. Something in a cage with very few rules, which all looks a bit nasty!

In 2017 McGregor got into a Las Vegas ring to fight the unbeaten Floyd Mayweather. Even making that fight was an incredible achievement in itself, given that the American was seen as an all-time great, unbeaten after 49 fights, and McGregor had never fought a professional boxing match before and was moving across from the world of Mixed Martial Arts for the occasion.

Three press conferences with 50,000 people in attendance – it’s impressive!

When was the last time three press conferences had an attendance of close to 50,000 people, with millions more tuning in online?  Not ever, I expect.

I happened to be passing a television during the live London “McGregor v Mayweather” press conference and got lured in. (McGregor gets the microphone at around 16 minutes…)

So, from this press conference, what is it about Conor McGregor from a communication perspective that seems to engage and capture people? Let’s take this press conference and try and break it down.

You might even pick up a trick or two.  You may not like him, but hold the thought.

1. Conor McGregor Shows up Authentically

Conor McGregor is truly and unapologetically himself, unfiltered. Whether or not you are a fan of him, the reality is that any audience will connect and engage with people who are truly themselves.

Yes, there is certainly showmanship, but there is no denying that what you see is what you get. When you deliver a business presentation, how authentic are you with your audience? Or do you drop into “presenter mode”?

Because, from my experience, so many do.

2. Conor McGregor Oozes Vocal Confidence

If you place your personal opinion of his “message to the world” aside for a moment, you cannot avoid the fact that he is incredibly focused on what he is saying.

It is delivered with absolute confidence and conviction.  There is more often than not composure to his delivery.  And dare I say it, with the exception a few questionable consonant misplacements, there is clarity in his delivery!

He has great use of pause, pace, vocal range. Whatever the result of their actual bout in the ring a few weeks later, here on the stage he simply outshines his “co-performer” Mr Mayweather. He “owns his space” vocally.  I’m not saying shouting and aggression makes a great communicator, but I believe there are strong qualities to his delivery that are worth being aware of.

As people presenting in a business context know, vocal confidence is key. How often do you sit through presentations listening to a presenter  delivering a monotonous, lifeless presentation and wishing you were somewhere else?  Vocal confidence is not only key it is essential to succeed in business communication.

3. The McGregor Speaking Equation: Energy + Performance = Excitement

McGregor simply has bucket loads of energy and excitement – both physically and vocally. He understands that for public speaking engagements – he needs to raise his game in terms of energy.  Yes, lots of shouting (which I’m not advocating), but he’s speaking to his audience, and the audience in his case are not complaining.

What can I say, he’s a performer and his has a captive audience. As a communicator, he elicits a state of energy within his audience.

And you know what?

Energy is contagious.  Watch how he can lift his audience into a state of excitement, watch how he can equally enrage them seemingly so easily. He understands that he has the ability (and responsibility) to instil emotion or energy in the audience.

An audience wants to be entertained, and part of the entertainment comes from a presenter’s ability to evoke emotional states within the audience.

There is no denying McGregor can achieve this.

All too often presenters give little consideration to emotion in their presentation, in other words how you want your audience to feel within business presentations is ignored. 

4. He Encourages Audience Participation

Watch how the audience follow his commands.

These commands are delivered very clearly, simply and with passion.  If an audience is ♦following commands from a speaker, it means  they are listening, it means they are  following a presenter, it means the presenter has strong rapport with his audience. McGregor, is in control, he is leading his audience.

As he gives commands to his audience, he builds strong rapport.  It would be interesting to study his language further, from a NLP (Neuro Linguistic Programming) perspective.

5. He *Loves* His Audience (Almost As Much As He Loves Himself!)

Conor McGregor’s messaging is tailored precisely for his audience. He speaks to his audience in their language. 

He wants them to be part of the show. He includes them. His audience is at the heart of his messaging all the time and they love it. 

Let me ask you this.

How tailored is your message for your audience?

Do you keep your audience at the heart of everything you say?

If you are appalled by Conor McGregor’s message and language and style, guess what?

You are not his chosen audience!

6. He Is Clearly Massively Prepared

I suspect that Conor McGregor practices, rehearses and hones everything he does until he feels confident.

He focuses this mind on a successful outcome and eliminates any self-limiting beliefs.

I have no doubt he prepares for success when he’s communicating too. That is evidenced by everything about his performance above.

When you are preparing for an important sales pitch or upcoming presentation, what is your preparation strategy for success?

Do you have one?  

Conclusion

I would urge you to look at Conor McGregor at little closer.

If you don’t like him, that’s ok. Lots of people don’t!

But you can still learn from him and study what he is doing.

Maybe don’t replicate exactly everything about his delivery—I probably don’t need to say that!—but do create your own unique style by doing the following.

  1. Present with Authenticity
  2. Build Your Vocal Confidence
  3. Bring Energy to Your Performance
  4. Encourage Some Audience Interactivity
  5. Know (and Love!) Your Audience
  6. Prepare for Success

Conor McGregor is captivating millions of people the world over, so he is worthy of studying from a communication perspective.

And have fun doing it!

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