Whether someone is trying to persuade colleagues, sell to a client, or energise a team, the power of the presentation makes the difference between the company’s or the individual’s success and failure. Effective Presentations gives us access to corporate-level communication skills training through many workshops available to the public. Thus attending a Presentation Skills training session or honing your presentation skills will come in handy. Hence read on to know about the benefits of presentation skills training, the reasons for attending a training session, and lastly, how to improve your presentation skills.
Effective Presentation Skills Training will provide you with:
- The confidence to deliver effective presentations
- Strategies for managing nerves
- A clear framework for structuring a presentation
- Methods for highlighting and emphasising key messages
- The skills to use your voice effectively while you are presenting
- Practical techniques to engage your audience
Why Should You Attend a Presentation Training?
Useful Presentation Skills course will benefit you:
- If you are new to delivering formal presentations
- If you would like to overcome your anxiety about presenting to groups
- If you take part in client presentations and meetings
How to improve your presentation skills?
1. Practice – The most important Presentation Skills
You know that practice makes perfect. While you don’t have to aim to be ‘perfect’ while delivering a presentation, but you should always strive to perform your best.
But practicing once or twice probably won’t suffice. You should record yourself with a video camera and then self-evaluate yourself. You can also try practicing in front of your friends or a select group of people.
2. Research Your Audience
Knowing about the needs of your audience can help your presentation to target the interest of your audience and explain how your company can be of use in their specific situation. Mike Aguilera, a communication expert who has given more than a thousand presentations on effective communication, says that if he doesn’t have time to do research beforehand, he will talk to the audience while presenting or will even ask them what they’re interested in during his speech.
Seven tips for conducting audience research:
- Check out the competition.
- Try to find information on websites and social media analytics.
- Compile data on your current customers.
- Be crystal clear about the value of the product or service that you provide.
- Create a target market statement.
- Test Google ads and social ads on your target market.
- Lastly, revisit your audience research as needed.
3. Transform Nervous Energy Into Enthusiasm
People often drink an energy drink and listen to hip-hop music before presenting. They do this because it pumps them up and helps their nervousness to turn into focused enthusiasm. A study by Matt Abrahams shows that presenting with enthusiasm is important, so make sure to be as excited and energetic as possible before going on stage. The research also focuses on Visual elements and Vocal elements of public speaking or presenting in public.
Think positively! It helps you to overcome your presentation fear. If you believe your presentation’s going to be a disaster, then it is going to be a disaster. But, if you think it’s going to be a huge success, then you’re going to do your absolute best to make sure that happens. When you’re optimistic, you tend to project your optimism while you’re presenting.
4. Engage With Your Audience
People love to make their opinions heard, but presentations can often seem like a one-sided proposition. Your audience spends their time while listening to you. So, make it worth their while. Respect them and address them politely. Don’t disrespect anyone by not engaging with them or ignoring them.
When you engage with your audience, you not only gain their attention, but you also help ensure that they understand your message correctly. After all, if the audience gets nothing from your presentation, then they might as well be absent from your presentation.
5. Arm Yourself with the Right Body Language and Attitude
Most body language experts will tell you; we communicate more through non-verbal signals through our gestures than through our speech. Hence it makes sense for every great presenter to invest himself/herself in learning necessary body language skills.
With positive body language (which includes exceedingly simple tricks like adopting a non-threatening posture, maintaining eye contact, smiling, etc.) at play, what you speak and how you act cohesively align to send out a powerful&consistent message.
Moreover, please try and include the right attitude to your presentation toolbox because almost all sub-conscious gestures arise from the attitude we carry. If we’re anxious, we are likely to mimic body language gestures like closed arms, stooped shoulders, etc. that reflect our anxiety.
More importantly, Openness and Confidence, when merged, are the best two traits that are always welcomed by an audience! If you show your openness without confidence, the audience is likely to find you underprepared. Similarly, if you appear confident without openness, you may come across as arrogant. So arm your presentation skills training with the right body language and attitude traits. Together, they will support you to come out a winner consistently!
ConfidentSpeak is a specialist S.T.E.M Communications & Coaching Consultancy based in Dublin, Ireland. We work with leading Irish and international companies and executives at home and abroad. Contact us for details on our range of corporate/private programmes for executives, sales teams and technical professionals.